[BRAND STORY] THULE began in 1942 as a fishing tackle business and was named after its Swedish-born founder, Erik Thulin. Later, benefitting from increasing global prosperity, THULE took advantage of growth in the Swedish automobile industry and increasing popularity of outdoor activities by pioneering the market for outdoor equipment roof racks. The Swedish manufacturer remains a standard-setter in this industry today, thanks to the incomparable sturdiness and sleek designs of its products.
02 INTRO Vehicles are a means to transport things as well as people. Most vehicles, however, end up a mess.
20 CAR ACCESSORIES There are a wide range of accessories that can be attached to vehicles in different ways and for different purposes. B examines where Thule’s products fit in.
30 INNER SPACE Thule’s products can be categorized into roof bars, cargo boxes and carriers. This section takes a close look at some of the signature products in each category.
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