B IS AN AD-LESS MONTHLY PUBLICATION THAT INTRODUCES ONE WELL-BALANCED BRAND UNEARTHED FROM AROUND THE GLOBE IN EACH ISSUE. BETWEEN ITS COVERS, B NOT ONLY SHARES UNTOLD STORIES BEHIND THE BRAND BUT ALSO ITS SENTIMENT AND CULTURE THAT ANY READERS INTERESTED IN BRAND MARKETING AND MANAGEMENT CAN LEAF THROUGH WITH EASE.
[BRAND STORY] Google began from the search engine of the same name created in 1997 by the company’s two founders, Larry Page and Sergey Brin. At a time of intensifying competition amongst the major search engines, Google transformed the industry with propriety technology that made its search engine more useful than any that had come before it. Guided by the motto “Don’t be Evil,” Google has since launched Android, Chrome, YouTube, and many other products around the world. Now, Google continues to build new paradigms in the market as a leader in IT industry business management.
02 INTRO Via Google Earth, B takes a bird’s eye view of Google’s past and the present, from its origins as a startup in a Silicon Valley garage to its current position as an Internet titan and the Valley’s most representative company
28 LINEUP B takes a look at the services currently offered by Google, from the company’s operating system and web mail, to its entertainment and social network services. Google’s strength can be felt in the way that using one Google service organically leads to using another.
30 IMPRESSIONS Everyone uses Google’s services in their own way. These differences in use result in each user gaining a different impression of the company.
36 SYMBIOSIS B asks frequent Google users about other products they use to supplement gaps in Google’s offerings.
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.