[BRAND STORY] Famous as the legendary notebook used by artists and thinkers such as Picasso and Hemingway, Moleskine’s modern incarnation began in 1995 when a designer in Milan, Italy revived the previously discontinued production of notebooks as “the artist’s notebook.” Since then, Moleskine has pursued a brand image of “a book yet to be written,” the notebook for contemporary personalities and innovative creators to record their creative aspirations. Moleskine has ultimately positioned itself as the new classic notebook.
MEMORY LANE Memories of Moleskine notebooks
TIMELINE A chronicle of core Moleskine items over the ages
THE MARKET The Moleskine shop and cafe in Milan, Italy
OPINION Isabelle Boinot, artist
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