[BRAND STORY] Beginning in 1948 with the introduction of its first sports car, the 356, Porsche has retained its automotive DNA, epitomized by the iconic 911, while also successfully extending their premium image through SUVs, SUV crossovers, and sedans with the Cayenne, Macan, and Panamera. With masterful control in all areas of branding including engineering, design, customer management, and storytelling, Porsche is still firmly pioneering the 21st century luxury car market.
INTRO PUBLISHER’S NOTE
THE DREAM CAR Admirations of Porsche and 24 their praise-worthy features in the media
MEET THE DRIVERS The value of the Porsche brand as testified by the members of the Porsche Club of America
OPINION Karl-Heinz Volz, Head of Customer Center Individualization
PERSONALIZATION Step-by-step process of custom Porsche manufacture at Porsche Exclusive
ORIGIN The high-performance components hidden inside the body
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