B IS AN AD-LESS MONTHLY PUBLICATION THAT INTRODUCES ONE WELL-BALANCED BRAND UNEARTHED FROM AROUND THE GLOBE IN EACH ISSUE. BETWEEN ITS COVERS, B NOT ONLY SHARES UNTOLD STORIES BEHIND THE BRAND BUT ALSO ITS SENTIMENT AND CULTURE THAT ANY READERS INTERESTED IN BRAND MARKETING AND MANAGEMENT CAN LEAF THROUGH WITH EASE.
[BRAND STORY] Seoul, the capital of Korea and mega-city inhabited by 10 million, underwent industrialization and modernization at a miraculous pace following the Korean War. With strong economic footing in the semiconductor and automotive industries, Seoul has cultivated an authentic energy characterized by craft and dynamism, nurturing innovative minds that have come to lead the booming tech and entertainment sectors in the 21st century. This special edition of B covers the city as it has been celebrated globally, what’s happening now, and its unbounded potential through six lifestyle scenes of Seoul’s top creatives.
EDITOR’S LETTER OPINION Kwangho Shin, Editor-in- Chief of Vogue Korea
LIFESTYLE & DESIGN OPINION Suyong Joh, co-CEO of Kakao Corp. and Publisher of
Magazine B STAY OPINION Bumsoo Kim, Senior Vice President, Shinsegae Chosun Hotel INC and F&B Creative Director
NAVIGATION QUOTES Various aspects of change in Seoul captured by international media
ESSAYS Three writers speak on Seoul’s diverse charms, modern architecture, and gentrification
FRAMEWORK Seoul’s urban ecology explained by Wonsoon Park, the Mayor of Seoul
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